Posts

How Much Money Will I earn Through Adsense?

How Much Money Will I earn Through Adsense?

How Much Money Will I earn Through Adsense? - If you're looking at Google's AdSense program you're surely asking yourself how much you could make from such a program, and you probably think you can't make as much as you can from traditional advertising schemes.

Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites.

While there's nothing official, rumors circulate around the Internet concerning the amount of cash a website can earn by using AdSense. And many people (illegally) disclose how much they have been making with AdSense. There are stories of people raising over one thousand dollars per month using AdSense.

How Much Money Will I earn Through Adsense?



There are also stories of people exceeding $100,000.00 per month but it's a bit hard to believe such stories. The truth to the matter is that if you have a small website and you just want it to support itself, and don't wish to reach your pocket for its maintenance costs you can probably do this with AdSense.

AdSense is also very good for people who host a lot of pages. Even if the said pages don't generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.

There's no telling how much money you're going to make by using Google's AdSense but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.

First, is the amount of visits you get every day. While there's no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you'll be making good money.

Also, this depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) you're bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).

Basically, what it translates to is that if a large proportion of your site's visitors click the ads you'll be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.

Then of course, there's the position and number of ads on your website. While you don't want to overdo it, having many links will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).

There's something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with AdSense.

All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you'll be making a lot of money with AdSense.

Even if you aren't in the above categories, AdSense is still worth using because there's very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the post at the end of the month.

How Much Money Will I Earn from AdSense?

Everyday millions of people read or search on the net on how to make money from their online content using Google AdSense. Besides this there is equivalent number of people searching for how much money will I earn from AdSense? May be you have a site already running AdSense ads or you are building a new site and looking for monetizing opportunities. Whatsoever the case here we provide some factual data and check the factors needed to earn the desired income from AdSense.
Fake Online Data

First and foremost thing to understand after getting AdSense approval is to be honest and set correct expectation. Check out the Google image search result for the keyword "AdSense check" showing as many as checks to attract the users.

Fake AdSense Checks on the Web

Keep the below points as a general rule of thumb:

    Most of those sites and pictures shown are fake. Trying with those fake companies for improving AdSense revenue will instantly result in banning your account.
    Believe the world's most used search engine company has enough mechanisms in place to find click frauds to protect advertiser's money.
    Honesty is the best policy and follow it when trying to make online money.
    Though there is no rule, generally AdSense publishers do not publish their earnings especially copy of the payment checks.

Factors Affecting AdSense Earnings

How much you can make from Google AdSense depends on two simple factors – traffic and topic of your site.
Traffic Vs Earnings

Think of how many time did you click online ads on the sites you browse through internet? Most probably you never did it or never remember. Google has a measurement called "Click Through Rate" or CTR to show you how much percentage of people really clicks on the ads on your site.
CTR = (Number of clicks / Number of impressions) *100

In general, CTR of a site will be around 0.01 (1%) which means 1 out of every 100 user clicks on an ad which could vary broadly based on the topics of your site.
Topic of Your Site – Keywords

The "Cost Per Click" or CPC shows the amount paid by Google for one click. The range varies from few cents to few dollars. As an average we can keep this CPC as $0.5 and most of the cases it will be even lower than this.

For example, a site with online trading will obviously have lot of financial ads with high CPC whereas a site for cooking recipes may have ads with less CPC.
How Much I Can Really Make?

Don't get distracted with the hefty check images of AdSense checks and fake stories of people earning over one thousand dollars per month from AdSense. In reality, AdSense or any other PPC program for that matter is like a tree where you need to plant a seed and water it for many years before tasting the fruits. Understand the reality of how much traffic you are getting and the average CPC on your site. Use the below tool to find out how much total revenue you can make per day:
Page Impressions:    Enter estimated page impressions.
Estimated CTR:    Enter estimated Click Through Rate. Usually around 0.5-3%
Est. Revenue Per Click:    Enter the amount you expect from AdSense click.
Clicks:   
Total Revenue:   
Page eCPM:   
How Much Money Will I Earn from AdSense?Is it Possible to Make $1000 per month from AdSense?

Let us discuss this with example:

    Your expected total revenue or monthly income – $1000
    Approximate Daily income – 1000 / 30 = $35
    Average CPC – $0.5
    Average CTR – 0.01 (1%)

In order to earn $1000 per month you need to have a site with page impressions of 7000 per day. Does it look unrealistic? We don't think. There are plenty of sites actually have more than this amount of traffic, CPC and CTR which essentially means they definitely make a handsome income. If you have a site with 1 million page views per month then you can earn approximately $5000 per month. Moreover, once approved you can place ads on any number of sites adhering to AdSense policies.

But for an individual publisher having a single site with limited traffic this is an unrealistic amount at the start. Over few years of time with traffic improving due to increased articles on your site, AdSense earnings will also start improving to a considerable level. For an individual publisher it may take more than 5 years to build a site getting 1 millions impressions per month. So it does not matter the penny you get today, it does matter following AdSense guidelines, having online presence for years and continuous content update to reach your targeted earnings.

Money From AdSense — Calculate How Many Visitors You Need

Learn how many visitors your website needs to attract to make money through Google AdSense.

Google AdSense is one of the quickest and easiest ways to monetize blog and website content. Once you've been accepted for an account, all you need to do is generate some AdSense code, insert it into your site and then start making some money.

A crucial part of any website that wants to make money from Google AdSense is to understand exactly how many visitors are needed to create a reasonable revenue. Until you get a significant number of visitors though, AdSense earnings can be quite low.
The information that you will need

This easy to use, step by step article will show you how to use readily available information to work out the number of visitors your website needs. I have also created and linked to a Google AdSense calculator that you can use to work out your visitors.

If you want to calculate how many visitors you will need, you'll require some information from your AdSense account and your Google Analytics account. If you don't have either of these, you will need to set them up and start gathering data before you can work out your visitors numbers.

When you do have this information, you're going to use it as follows:

    Decide how much revenue you would like to earn on a daily, weekly or monthly basis
    Understand how much advertisers pay for a click on their ad in the niche that your website operates in
    Work out how many different pages an average visitor to your site will see
    Work out how likely visitors are likely to have ad blocking software installed
    Establish how likely visitors are going to be to click on an ad
    Calculate how many visitors / page views you need to earn your income

We'll cover each of these steps in detail below and then link to a calculator that you can use.
1. Decide how much revenue you would like to earn on a daily, weekly or monthly basis

Determine how much you want to make on a daily, weekly or monthly basis; ideally, this should cover the operating cost of your website, together with paying you for the time you spend developing, writing and promoting content.

You can start here with a low figure, for example $20 a day and recalculate based on different amounts.

    Write down the amount that you want to earn on a daily, weekly or monthly basis; be realistic.

2. Understand how much advertisers pay for a click on their ad in the niche that your website operates in

Some keywords and the ads related to them pay much more than others, for example, insurance, online courses, health, law and other similar topics typically pay much more per click than areas like food and recipes. The more you get per click, the fewer visitors you need to make your income.

Once you have some historic data in your AdSense account, you can easily find out what the average 'cost per click' is. If you don't have an average cost yet, a good working amount would be 20 cents per click.

If you do have an AdSense account, go to Google AdSense > Performance Reports and click on 'CPC' (cost per click). You'll want to take the average CPC over a reasonable period of time.

    Get your average CPC (cost per click) from your Google AdSense account.

3. Work out how many different pages an average visitor to your site will see

The more pages someone visiting your website goes to, the more likely they will be to see and click on an ad that they are interested in. Getting people to stay on your website or blog is a key part of earning revenue.

Assuming that you have Google Analytics or similar measurements setup on your website, you can easily find out the average number of pages per visit. Go to Google Analytics > Audience > Overview and look at 'Pages/session'.

If you don't have this information, you can assume a typical 'pages per visit' as between 1 and 2 pages for a non optimized blog and between 2 and 3 for an optimized one.

    Get your average pages/session from Google Analytics.

You need to take into account what percentage of your readers are likely to have software like Ad Block installed
4. Work out how likely visitors are to not have ad blocking software installed

Ad blocking software is common on many computers and web browsers; this type of software prevents your visitors from seeing and clicking on your ads. Because of this, you will need to take this into account.

There isn't an easy way to work out the percentage of people that have ad blocking software installed, but a reasonable estimate would be around 25% to 30% of your visitors will. Once you have an assumption, take the number away from 100 to give you a percentage of people that do not have ad blocking software installed.

    Make a reasonable assumption on the percentage of people with an ad blocker installed; if you don't know, assume 25% to 30%. Then, take this number away from 100 to get an estimate of the number of people without (e.g. 70% to 75%)

5. Establish how likely visitors are going to be to click on an ad

This is known as your 'Click Through Rate' or CTR — In other words, if visitors are on a particular page, how likely are they to click on an ad.

You can find your click through rate from your Google AdSense account; typical click through rates range between 1.5% and 3.5%. If you don't have this information yet, a typical CTR would be around 2%.

You can get your click through rate by going to Google AdSense > Performance Reports and looking at 'Page CTR'. You should look at a reasonable timescale to get a good average CTR rate.

    Get your average page CTR from Google AdSense.

6. Calculate how many visitors / page views you need to earn your income

Once you have these figures, or reasonable assumptions, you can calculate how many visitors you need, as follows.

    Number of visitors needed = Desired income / cost per click / click through rate / percent of people without ad block / average pages per session

If you don't want to work this out yourself, I have created a simple to use calculator that will let you input your own numbers. You can find it here.

Although this looks complicated, it's very easy to work out, as follows:

    Take the revenue that you want to earn from step 1 and turn it into cents
    Divide the number of cents by the average cost per click; this will tell you how many clicks you need to get your desired revenue
    Next, divide the number of clicks you need by the average click through rate and the percentage of people without ad blocking software installed; this will tell you how many page views that you need
    Finally, divide that number by the number of pages/session to get the total number of visitors that you need

An example

Here's an example of how this works, based on some reasonable assumptions.

    Desired revenue = $10 a day
    Cost per click = 30 cents per click
    Average pages/session = 1.5
    Percent of visitors without ad block = 70%
    Average click through rate = 2%

This would work out as follows:

    Take the revenue that you want to earn ($10) and turn it into cents: 1,000
    Divide the number of cents (1,000) by the average cost per click (30); this will tell you how many clicks you need to get your desired revenue: 33
    Next, divide the number of clicks you need (33) by your average page click through rate (2% — 0.02) the percent of visitors without ad block (70% — 0.7); this will tell you how many page views you need: 2,381
    Finally, divide that number (2,381) by the average number of pages/session (1.5) = 1,587 visitors
    This will give you the total number of visitors that you need to earn your revenue ($10) = 1,587

As you can see, you will need a sizable number of visitors to earn good money from AdSense, but using this formula you can plug your own numbers in, tweak your website and maximise your ability to make revenue from Google AdSense.

Post a Comment