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What is Google adsense?
What is Google adsense?
What is Google adsense? - If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.
You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.
But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.
You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.
But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.
What is Google adsense?
You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).
But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.
What Is Google Adsense & How Does It Work?
What is Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.
What is Google Adsense?
The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about.
They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires.
How Does Adsense Work (for publishers)?
So, how does Adsense work? Should I run adsense on my blog?It starts with the advertisers who choose which keywords they would like to advertise on. Let's suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like "gardening, gardening tools, tillers, pulling weeds, etc"
The Adsense spiders would then match my ads up with :
Those specific keywords that people type into Google and display them to the top and right of the search results
Websites (like yours) that display adsense ads.
The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.
What is Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.
What is Google Adsense?
The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about.
They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires.
How Does Adsense Work (for publishers)?
So, how does Adsense work? Should I run adsense on my blog?It starts with the advertisers who choose which keywords they would like to advertise on. Let's suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like "gardening, gardening tools, tillers, pulling weeds, etc"
The Adsense spiders would then match my ads up with :
Those specific keywords that people type into Google and display them to the top and right of the search results
Websites (like yours) that display adsense ads.
The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.
There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google Adsense.
This advertising program was launched in the middle of 2003 by Google and is currently one of the most popular advertising programs on the Internet. It provides a good opportunity for webmasters and site owners to monetize their traffic. If you've asked yourself what is Adsense and how to make money with Adsense, the following article will give you some hints.
One of the advantages of Adsense is its huge number of publishers and advertisers. Google acts as an intermediary between them, so another good feature of Adsense is its high level of security and safety for both advertisers and publishers.
How does adsense work? The whole process is very simple and intuitive. You create an Adsense account, insert a small amount of code into your website pages –and that's all. Google will display targeted ads on your page that's relevant to the content of your website, your website visitors will start clicking those ads and you will be paid for it.
Google Adsense works on a cost-per-click and revenue sharing basis. It charges advertisers per ad click and publishers get roughly 68% of the click amount. Publishers' commission heavily depends upon the competition in niche. In practice, the commission per click can range between $0.20 and $15. The majority of niches bring less than $1 per click to publishers.
So your main task will be to provide as many clicks to those ads as possible. But do not try to cheat Google and artificially increase the number of clicks. Do not encourage your website visitors to click ads and - of course - do not click your own ads yourself under any circumstances! Google has a very accurate and complicated system for preventing click fraud. Once it notices some suspicious activity on your website or has any doubts about the quality of your traffic and clicks – it will suspend your account.
The amount you earn doesn't solely depend on the cost per click value in your niche. It also depends upon how ads match your audience interests, where the ads are located on the page, etc. So pay attention to the content of your website, its look-and-feel, and test different placements within a page to find most efficient option.
Your earnings also depend on the amount of targeted traffic to your website. Only a very small amount of your visitors will click those ads (1-2% in average). And most of the clicks will bring you less than $1 per click. Now, you can calculate yourself how much traffic you need to earn the amount you want. Therefore, if you want to make money with Adsense you should have big traffic volumes. This will require a lot of work and a lot of unique and quality content.
Before starting a project, you can check with Google AdWords Keyword Tool for the most promising niches in terms of traffic volume, competition and cost per click. But it is always reasonable to make a website on a topic you know a lot about. In this case, it will be much easier for you to generate a lot of quality content and this work can be pleasurable. Do not expect to make $1,000 per month with a 10-page website. It is recommended to create at least 20-30 pages of content before applying it in Adsense.
Briefly summarizing, you can make pretty good money with Google Adsense, but it is not a program where you can get rich quickly. You should love the topic you are writing about and know a lot about it. This will help you get a lot of traffic and monetize it as well with Adsense.