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Why Advertisers support Adsense
Why Advertisers support Adsense
Why Advertisers support Adsense
- Google is the biggest search engine on the web. It controls over 40%
of Internet searches, and with that it controls pay per click
advertising (pay per click). PPC involves the advertiser paying a rate
for every click through (CTR) in which the advertisers set. As their
budget increases, their position increases, and as their position
increases, they get more traffic.
This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?
This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?
Why Advertisers support Adsense
One
reason for this is scalability. Those who originally choose to
advertise in search results and who were getting a ROI (return on
investment) will decide at one point that they need to identify other
advertising opportunities. With thousands of websites which have the
capacity to display their adverts the advertisers can gain further
exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.
Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.
Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.
How to Advertise on Google AdSense
Google AdSense is a program that website owners can use to make money from their websites. The ads the program displays on a website are relevant to the site's content and appeal to certain characteristics of its visitors, making it a useful solution for bringing target traffic to your website. To make your business appear on the AdSense network, first sign up to the advertisers' program, Google AdWords.
1.Open a browser and navigate to the Google AdWords site (link in Resources). Sign in with your Google account or click "Create account" if you do not have one.
2.Click "Billing" from the top menu bar, then click "Billing preferences." Type in your payment details and VAT information, then click "Billing" again, this time followed by "Make payments." Type in an amount you want to add to your advertising account, then click "Continue" and approve the payment on the next screen.
3.Click "Campaigns | All online Campaigns | New campaign." Fill in the details of your advertising campaign, including a name, the locations, networks and devices on which you want the ads to be shown, and a budget for your campaign. The amount you pay when a user clicks on of your ads is based on an auction system among advertisers, so choose a starting bid and a daily budget. Start with a low bid of less than a dollar -- you can increase it as necessary later. Click "Save and continue" when done.
4.Create an ad. Type in a name for this ad group -- for example, if you sell video games, you might create a different ad group for each popular platform. Type in a headline, description and destination URL for the ad in the relevant text boxes, then type in keywords for this ad group. These relate to the searches your potential customers make in Google. Generally, the more relevant the keyword, the more effective and expensive it will be. For example, the name of a video game will generally convert better than the name of a character in it, though the latter may probably be cheaper.
5.Type in the maximum you want to bid on these keywords in the "Ad group bids" section. Click "Save ad group" when done. Your ad will go live once approved by Google. You can now create new campaigns and ad groups as required.