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Why Use Google Adsense?
Why Use Google Adsense?
Why Use Google Adsense? - Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?
The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.
But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.
The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.
But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.
Why Use Google Adsense
Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewer's as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.
Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.
However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies.
With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces.
What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.
For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.
It's free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.
Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.
All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.
For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.
AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites
Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.
However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies.
With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces.
What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.
For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.
It's free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.
Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.
All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.
For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.
AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites
10 Reasons Why You Should Use Google Adsense
At this point you might have already committed to moving forward with Google Adsense but even so I wanted to share some candid thoughts on why I have chosen to use it for not only this blog when I first started advertising but on many other blogs as well.
I'll admit that I haven't always been a super-fan of Adsense and on some blogs it just doesn't "fit" well with the content focus and/or the community – but there's always a possibility of executing well with it if done wisely and strategically.
It's definitely not the financial "ringer" and obviously not the only monetization strategy that works but there are some amazing benefits of not just from fattening your wallet but it can also help you learn more about your blog, how it interacts with search and SEO, and how better to serve your visitors and readers with strategically placed content and call-outs. Heck, there's a lot that you can learn just through the research required to do well with Adsense!
But naturally the most important (and powerful) reason for using Google Adsense is that if you do well then it can provide you a significant financial channel from your blog and some people make tens of thousands from it every single month. Now wouldn't that be nice?
Without further ado, here's my Top 10 list that might just sway you if you're sitting on the fence:
Quick Start – It's incredibly easy to get started with Google Adsense and if you've registered and joined other advertising networks you know that some of them can be incredibly arduous and long-winded as well as hard to get in (some require a personal phone call!).
Very Few Restrictions – Many other advertising programs require some levels of site traffic and/or earning potential to make it into the program as well as having certain caps and/or limitations/requirements on the sites that you use. With Adsense you have very few restrictions and that's a good thing.
Customization and Options – You can easily customize the look and the feel of your advertisements to make sure that it fits nicely with your blog and website. It's surprising that many other ad networks don't even have that level of customization! In addition, the amount of options for types of advertisements, sizes, and placements are great too.
Robust Reporting – The reporting is pretty much second-to-none with advanced reports, specials templates, and other such features that give you the ability to optimize to your heart's content.
Optimization Tools – You get great reporting but it's not just for looks – they give you all the tools that you need to maximize your earning potential (and trust me you'll need them).
Incredible Network – The number of advertisers that are available is also top-notch and you can't really find an equal when it comes to the number of available advertisers to fill the spots that you create.
Contextual Targeting – When Google Adsense says that there advertisements are contextual they really do mean it. Most other advertising networks say that they can target but their algorithms and software aren't even close to being as good. This also works well with the large network too.
Great Payouts – Of course you need to make sure that you optimize and execute on strategy but the payouts and financial earnings are actually quite good and you can start earning from the first day you put some ads on your blog. Few other networks can promise near-instant returns on your time commitment.
Global Monetization – This works in tandem with the last point but you can truly monetize global traffic instead of just domestic. If you're blog gets global traffic (which many of them will) then you'll want to make sure you're working with a network and system that can provide global monetization, and Google Adsense does.
Doesn't Require a PH.D. – Finally, most people can not just start easily but start making money without having to know much about anything! I like the idea that the bar is lowered and that bloggers from all shapes and sizes (and education levels) can make it, but you'll need to educate yourself to beyond just the basics to do as well as you'd like to!
There are definitely more than just 10 reasons I enjoy Google Adsense but that should help you get a better feel for where I sit!
At this point you might have already committed to moving forward with Google Adsense but even so I wanted to share some candid thoughts on why I have chosen to use it for not only this blog when I first started advertising but on many other blogs as well.
I'll admit that I haven't always been a super-fan of Adsense and on some blogs it just doesn't "fit" well with the content focus and/or the community – but there's always a possibility of executing well with it if done wisely and strategically.
It's definitely not the financial "ringer" and obviously not the only monetization strategy that works but there are some amazing benefits of not just from fattening your wallet but it can also help you learn more about your blog, how it interacts with search and SEO, and how better to serve your visitors and readers with strategically placed content and call-outs. Heck, there's a lot that you can learn just through the research required to do well with Adsense!
But naturally the most important (and powerful) reason for using Google Adsense is that if you do well then it can provide you a significant financial channel from your blog and some people make tens of thousands from it every single month. Now wouldn't that be nice?
Without further ado, here's my Top 10 list that might just sway you if you're sitting on the fence:
Quick Start – It's incredibly easy to get started with Google Adsense and if you've registered and joined other advertising networks you know that some of them can be incredibly arduous and long-winded as well as hard to get in (some require a personal phone call!).
Very Few Restrictions – Many other advertising programs require some levels of site traffic and/or earning potential to make it into the program as well as having certain caps and/or limitations/requirements on the sites that you use. With Adsense you have very few restrictions and that's a good thing.
Customization and Options – You can easily customize the look and the feel of your advertisements to make sure that it fits nicely with your blog and website. It's surprising that many other ad networks don't even have that level of customization! In addition, the amount of options for types of advertisements, sizes, and placements are great too.
Robust Reporting – The reporting is pretty much second-to-none with advanced reports, specials templates, and other such features that give you the ability to optimize to your heart's content.
Optimization Tools – You get great reporting but it's not just for looks – they give you all the tools that you need to maximize your earning potential (and trust me you'll need them).
Incredible Network – The number of advertisers that are available is also top-notch and you can't really find an equal when it comes to the number of available advertisers to fill the spots that you create.
Contextual Targeting – When Google Adsense says that there advertisements are contextual they really do mean it. Most other advertising networks say that they can target but their algorithms and software aren't even close to being as good. This also works well with the large network too.
Great Payouts – Of course you need to make sure that you optimize and execute on strategy but the payouts and financial earnings are actually quite good and you can start earning from the first day you put some ads on your blog. Few other networks can promise near-instant returns on your time commitment.
Global Monetization – This works in tandem with the last point but you can truly monetize global traffic instead of just domestic. If you're blog gets global traffic (which many of them will) then you'll want to make sure you're working with a network and system that can provide global monetization, and Google Adsense does.
Doesn't Require a PH.D. – Finally, most people can not just start easily but start making money without having to know much about anything! I like the idea that the bar is lowered and that bloggers from all shapes and sizes (and education levels) can make it, but you'll need to educate yourself to beyond just the basics to do as well as you'd like to!
There are definitely more than just 10 reasons I enjoy Google Adsense but that should help you get a better feel for where I sit!
Why You Should Not Use AdSense on Your Business Website
Google Adsense is one of the most commonly used advertising platforms in the Internet industry today, with millions of publishers worldwide. Every web property, whether small or large-scale, is making money online with AdSense. Is your web property among them?
I consider AdSense to be "the people's choice" when it comes to website monetization. Anyone with a unique and interesting site can join this program. A single click can earn anywhere from a few cents to a few dollars, depending on your niche. If you are looking for the easiest and the most profitable pay-per-click ad program, then AdSense is the best.
But wait! See the "No AdSense" in the post title above? Read on to learn why sometimes the better choice is not putting AdSense (or any AdSense alternative) on your business website.
No Adsense
If you are a novice, and you are planning to build your own online business through a blog or an online web store, you probably intend to insert some Google ads on your site to start earning a living online. While there is nothing wrong with this use of AdSense, there are a few factors that you must consider prior to plunging into the AdSense world.
Why say "no AdSense" for your business website:
Let me explain the basics of AdSense, and why it is the best advertising platform available at this time.
AdSense is a contextual ad network, which means that the ads that are displayed on the page are relevant to the topic of the post. For example, let's say you are running a web hosting blog and you are trying to promote your hosting business. To increase your revenue stream you use AdSense, and instead of promoting your own business, you are suddenly inadvertently promoting your competitor's similar business due to the contextual relationship. This occurs because most of the AdSense ads shown will be relevant to hosting and domain sites, but not only YOUR hosting and domain sites! So for just a few cents (or a few dollars if you're lucky) you may be sending away a prospective client from your site.
This not only implies to AdSense, but also to other ad networks such as Infolinks and other similar ad programs that offer contextual advertising.
There are other reasons why it is best not to run AdSense or any other contextual advertisements on your business website.
It devalues your brand
Starting a blog or any type of website is an enticing opportunity to make money from the comfort of your own home. In order to be able to remain competitive, however, you need to take good care of your brand. Online branding is one of the most important priorities of any good webmaster.
When you start to monetize your site with various types of advertisements, you are also decreasing the value of your own business brand. You are actually cheapening your brand with every AdSense ad you insert on the pages of your site.
You may have seen company websites or sports websites that are using AdSense on their pages. Instead of promoting their own brands they are using AdSense, which is totally unnecessary and very unprofessional.
You are providing an opportunity for your competitors
Once again, because AdSense is a contextual program, the ads it serves are based on your web page content. So if your site is all about technology, cell phones and other cool gadgets, and you use AdSense, AdSense will place advertisements on your web pages for products that are related to the technology industry, and are similar to your own products. Thus you will be providing an opportunity for your business competitors to leverage their brand using the AdWords program – the sister platform of AdSense.
To explain further, a competitor can leverage himself by buying sponsored ads using the AdWords system. By optimizing his campaign through keywords, your competitor can easily reach your site through AdSense with less cost. This can cost you much more money than the cents-per-clicks you would get from AdSense.
So remember, you don't have complete control over who advertises with AdWords, and this can ultimately hurt your overall online business.
Every click means you have lost a reader and gained a higher bounce rate
A single click on an AdSense ad opens in the same window, not in another browser tab. While the user can easily click the "back" button, the chances of this happening are slim.
For this reason, every click potentially means a lost reader when using AdSense. In addition, AdSense ads may confuse your readers if the ads do not blend well enough with your website's design.
Every click also means a higher bounce rate for your web business, because your visitor is actually leaving your site once they click an AdSense ad.
In summary, AdSense is a great opportunity for anyone wanting to put up their own website or blog. However, there are certain limitations or boundaries that you should be aware of before using AdSense as your primary monetization program. I suggest that you first build a good reputation and enough content on your site before you start monetizing it with AdSense or any other method such as affiliate marketing or direct advertising. This way you can practically analyze what is the ideal ad program for your particular web business.
When you create a blog or website to promote your online or offline business, my advice is to add your own advertising. For example, you will want to advertise your own services and products, and drive more traffic to your sales and landing pages.
Sometimes it is in your best interest to stop running behind those few-cent clicks, and target a superior branding and reputation of your own business brand.
If you are a business owner, I would like to know what kinds of ads you are running on your website. Are you using any contextual ad networks like AdSense or Chitika, or any other direct advertisement program? Have you removed AdSense from your business website after reading this article? Feel free to use the comments section below to share your thoughts and experiences.
Google Adsense is one of the most commonly used advertising platforms in the Internet industry today, with millions of publishers worldwide. Every web property, whether small or large-scale, is making money online with AdSense. Is your web property among them?
I consider AdSense to be "the people's choice" when it comes to website monetization. Anyone with a unique and interesting site can join this program. A single click can earn anywhere from a few cents to a few dollars, depending on your niche. If you are looking for the easiest and the most profitable pay-per-click ad program, then AdSense is the best.
But wait! See the "No AdSense" in the post title above? Read on to learn why sometimes the better choice is not putting AdSense (or any AdSense alternative) on your business website.
No Adsense
If you are a novice, and you are planning to build your own online business through a blog or an online web store, you probably intend to insert some Google ads on your site to start earning a living online. While there is nothing wrong with this use of AdSense, there are a few factors that you must consider prior to plunging into the AdSense world.
Why say "no AdSense" for your business website:
Let me explain the basics of AdSense, and why it is the best advertising platform available at this time.
AdSense is a contextual ad network, which means that the ads that are displayed on the page are relevant to the topic of the post. For example, let's say you are running a web hosting blog and you are trying to promote your hosting business. To increase your revenue stream you use AdSense, and instead of promoting your own business, you are suddenly inadvertently promoting your competitor's similar business due to the contextual relationship. This occurs because most of the AdSense ads shown will be relevant to hosting and domain sites, but not only YOUR hosting and domain sites! So for just a few cents (or a few dollars if you're lucky) you may be sending away a prospective client from your site.
This not only implies to AdSense, but also to other ad networks such as Infolinks and other similar ad programs that offer contextual advertising.
There are other reasons why it is best not to run AdSense or any other contextual advertisements on your business website.
It devalues your brand
Starting a blog or any type of website is an enticing opportunity to make money from the comfort of your own home. In order to be able to remain competitive, however, you need to take good care of your brand. Online branding is one of the most important priorities of any good webmaster.
When you start to monetize your site with various types of advertisements, you are also decreasing the value of your own business brand. You are actually cheapening your brand with every AdSense ad you insert on the pages of your site.
You may have seen company websites or sports websites that are using AdSense on their pages. Instead of promoting their own brands they are using AdSense, which is totally unnecessary and very unprofessional.
You are providing an opportunity for your competitors
Once again, because AdSense is a contextual program, the ads it serves are based on your web page content. So if your site is all about technology, cell phones and other cool gadgets, and you use AdSense, AdSense will place advertisements on your web pages for products that are related to the technology industry, and are similar to your own products. Thus you will be providing an opportunity for your business competitors to leverage their brand using the AdWords program – the sister platform of AdSense.
To explain further, a competitor can leverage himself by buying sponsored ads using the AdWords system. By optimizing his campaign through keywords, your competitor can easily reach your site through AdSense with less cost. This can cost you much more money than the cents-per-clicks you would get from AdSense.
So remember, you don't have complete control over who advertises with AdWords, and this can ultimately hurt your overall online business.
Every click means you have lost a reader and gained a higher bounce rate
A single click on an AdSense ad opens in the same window, not in another browser tab. While the user can easily click the "back" button, the chances of this happening are slim.
For this reason, every click potentially means a lost reader when using AdSense. In addition, AdSense ads may confuse your readers if the ads do not blend well enough with your website's design.
Every click also means a higher bounce rate for your web business, because your visitor is actually leaving your site once they click an AdSense ad.
In summary, AdSense is a great opportunity for anyone wanting to put up their own website or blog. However, there are certain limitations or boundaries that you should be aware of before using AdSense as your primary monetization program. I suggest that you first build a good reputation and enough content on your site before you start monetizing it with AdSense or any other method such as affiliate marketing or direct advertising. This way you can practically analyze what is the ideal ad program for your particular web business.
When you create a blog or website to promote your online or offline business, my advice is to add your own advertising. For example, you will want to advertise your own services and products, and drive more traffic to your sales and landing pages.
Sometimes it is in your best interest to stop running behind those few-cent clicks, and target a superior branding and reputation of your own business brand.
If you are a business owner, I would like to know what kinds of ads you are running on your website. Are you using any contextual ad networks like AdSense or Chitika, or any other direct advertisement program? Have you removed AdSense from your business website after reading this article? Feel free to use the comments section below to share your thoughts and experiences.
Digital innovation is happening everywhere… and that includes ad monetization strategies. But here's a cautionary note: we have to be mindful not to abandon what works just to try something new and exciting. And Google AdSense still works.
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Successful monetization is measured in revenue, not excitement.
Even though Google AdSense has been around for 12 years, it's not going to be easily displaced. If you're a publisher, it still remains as one of your best and most reliable options.
At Adngin we're always advocating for publishers to explore and test new ad configurations – and alternative monetization strategies too. That's what we do. But we simply cannot ignore the elephant in the room. AdSense is a true behemoth of an ad network. No argument there.
Meanwhile, the immensity of the data they collect gives them huge advantages in continually improving and locking in their leadership position.
If someone asks you why you're still using AdSense, what would you say?
It can be tough when you're caught off guard and put on the spot. When we thought about that very same question, we came up with 5 compelling reasons. Here's why we're still super bullish on AdSense.
#1 It's All About the ROI, and AdSense Delivers
If you've figured out how to drive traffic to your content, then you already figured out one of the biggest challenges in online monetization – or lucked out somehow. But traffic doesn't arrive just to drop off money for you.
With the lack of a specific monetization strategy you'd like to try, it's going to be very hard to beat the ROI of using Google AdSense. An easy install and you turn things over to Google to do their ad "magic". Aka the immensely successful results that come from big data.
Remember, AdSense is constantly analyzing, bending, and shaping data to maximize billions in revenue. With a "b"… billions. All the power of that research is handed over to you when you drop the snippet into your website.
#2 Pick a Winner. AdSense Beats Other Networks
As the Wall Street Journal headline said: "In Online Ads, There's Google–and Then Everybody Else". We might think that's just a well written headline. But then we can put it into a little more compelling perspective.
Get this. Global spending on digital ads will surpass $170 Billion in 2015. And Google will control 55% of that spending.
So if the bulk of ad spending is going through Google, that can drive up CPC bids (and your revenue). But it also gives Google's algorithms the incentive to only give you the ads that will convert best.
#3 Deterrents Can Be Overcome With Testing
We've written before about the negative effects of banner blindness and ad blockers. I can tell you what the wrong move is. If you experience a downturn in your AdSense earnings and decide that it's dead – then you've made a mistake.
There are many permutations of Google AdSense setups to test. At the very least, you can experiment with new ad placements with a little trial and error. But it would be disingenuous for me to hide what I'm thinking. If you know a little about our team, then you can probably guess!
Adngin is one of the best solutions here. Our testing process will let you find ways to improve your ad revenue and user experience. Don't just abandon the top ad network because of downturn that rattles you. That's too premature and may not leave you with alternatives that will perform any better.
#4 AdSense Has A Prioritized Role in Google's Roadmap
Google isn't done with core search. In fact, they are actively planning for its future.
And as search gets more powerful, so too will their AdSense ads and performance. You have to realize the direct association between core Google search and AdSense ad determination.
Context is key and that is what Google is going after. Analyzing a user's intent (with search), or a page's contextual meaning, is the gateway to better ad matching.
We just can't imagine any other ad network being in a better position to continue innovating on ad selection and effectiveness. The better the contextual match, the more ad clicks. But also the better results advertisers see for their investment. When clickthrough rates and CPC bids both improve, that means great things for all AdSense publishers.
#5 Leading Advertising Strategies Don't Die Easily
Radio and TV hasn't disappeared. But they are evolving. As committed as we are to seeing new technologies emerge, the big players don't just fall over and die.
So if we decide to think of Google as a sort of veteran ad network, we might be inclined to actively look for the next big thing. But Google AdSense is only 12 years old and on an upward trend.
Even if the competitor that could overtake AdSense was already out there, it is not going to happen overnight. It'll have to be more of an erosion-like process.
Continue trying out new technology and testing ad configurations to see what else might work. But don't give up on AdSense too early. You might find yourself on the wrong side of a $170 Billion market, half of which is still getting invested directly into Google's ad programs.
$170 Billion with… a… "B"
They Say Google Adsense Is Dead...Big data is much of what is behind AdSense's expectation to continue dominating digital ads – and results for publishers.
But the word billions seems to command more immediate attention. So let's think about it with a little napkin math. Split that number in half. Google is fully dominating the market.
They have the best data and the resources to hire some of the greatest experts in the world of digital advertising. Having a little confidence in AdSense's future isn't a bad bet at all.